[star]http://www.star-telegram.com/sports/article81637012.html[/star]
FWST: Here are five steps to bring the Big 12 back to prominence
BY JIMMY BURCHÂ jburch@star-telegram.com
By signing off on becoming the home of One True Rematch, assuming the league keeps its round-robin football schedule favored by conference administrators and network TV partners, the Big 12 can count on adding roughly $3 million per school in annual revenues. Paid consultants also cite a 14 percent boost in the league’s opportunity to place a team in the CFP playoff bracket each season by adding the “13th data point†they have been missing in relation to other Power Five conferences.
Armed with such evidence, league presidents followed the money and unanimously voted to add a football championship game despite the fact it probably is unnecessary in deciding the Big 12’s best team because all schools will meet on a head-to-head basis during the regular season.